During our recent travels in Sweden, we were lucky enough to get invited by the highly creative and inspiring people behind Media Evolution to their annual conference called - that’s right - The Conference.
The Conference ran for two days and gathered 40 astonishing international speakers and 900 participants to discuss the future of the media and society. Among the speakers were several great names such as Ben Hammersley (editor-at-large at Wired UK), Ole Ruch (Airbnb), Öjje Holt (Spotify), Lauren Anderson (Collaborative Consumption), Caroline McCarthy (Google) and Jeremy Fisher (Wander). Kllective was also proud to see several of our members there.
For us, this year’s topic was of high interest: factors that are affecting all media industries. Ben Hammersley kicked it off by discussing Human Behaviour - how our behavior have changed radically over the last couple of years due to technology and the web. After that, topics ranged from Access Over Ownership to New Technology to The Future of Interaction Design.
All in all The Conference was an incredibly inspiring event, and we would like to send a big thank you to Sten and Magnus at Media Evolution for inviting us over. The Conference clearly shows that Sweden is a global leader when it comes to creativity and media, and we can’t wait to see what the future holds. It also makes us very proud to have so many Swedish creatives as Kllective members.
Please see the photos below for a little glimpse of The Conference:
Smiling faces greeted you in the morning.
And some accordion music…
The anticipating crowd catching a cup of coffee and breakfast before the show.
Inspiring keynote by Ben Hammersley.
And afterwards Kllective got a private chat with Ben Hammersley himself.
Tricia Wang using immersive ethnography to create commercially relevant insights about how people use digital tools in their everyday lives.
Famous musician, entrepreneur and Kllective member Stellan Colt was there of course.
Inspiring leaders, creative minds and friends of Kllective. From left: Ann-Sofie Sydow (Educational coordinator at The Game Assembly), Per Strömbäck (CEO, Swedish Games Industry) and Sten Selander (Business Development Director, Media Evolution/Nordic Game).
Inspiring keynote by Kate Hartman about physical computing, wearable electronics and conceptual art.
And it all went on into the night with beers and funk music.